2006-2007 Annual Report on Investment Opportunities in China's Small Home Appliances Industry

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Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Small Home Appliance Industry in 2006
(I) Industry Size
(II) Industry Layout
II. Overview of China's Small Home Appliance Industry in 2006
(I) Development Environment
1. Politics
2. Economy
3. Society
4. Technology
(II) Industry Layout
(III) Industry Size
1. Production Capacity and Output
2. Sales
3. Domestic Sales
4. Export
III. Analysis of the Industry Chain for Small Home Appliances in China
(I) Structure of Industry Chain
(II) Analysis of Industry Lifecycle
IV. Competition Situation in China's Small Home Appliance Industry
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants and Substitute Products
(II) Analysis of Leading Vendors' Competition Strategies
1. Midea
2. Sunpentown
3.....
V. Development Trend of China's Small Home Appliance Industry, 2007-2011
(I) Development Trend of the Industry
1. Products
2. Technology
3. Channels
(II) Forecast of the Development of the Industry
1. Domestic Market
2. International Market
3. Total Market
VI. Investment Opportunities in China's Small Home Appliance Industry, 2007-2011
(I) Indexes for Assessing the Industry's Investment Value
(II) Assessment of the Investment Value of Links of the Industry Chain
VII. Recommendations from Our.
(I) Investment Recommendations (induction cooker)
(II) Investment Recommendations (air purifier)
...

List of Tables
Production Capacity & Output of China's Induction Cooker Industry in 2006
Production Capacity & Output of China's Air Purifier Industry in 2006
Production Capacity & Output of China's Water Heater Industry in 2006
Exports & Domestic Sales of China's Induction Cooker Industry in 2006
Exports & Domestic Sales of China's Air Purifier Industry in 2006

Exports & Domestic Sales of China's Water Heater Industry in 2006

Brand Structure of Sales Volume of Induction Cookers in China in 2006
Brand Structure of Sales Volume of Air Purifiers in China in 2006

Brand Structure of Sales Volume of Water Heaters in China in 2006
...

List of Figures
Price Structure of China's Induction Cooker Market in 2006
Price Structure of China's Water Heater in 2006
Price Structure of China's Air Purifier Market in 2006
Product Structure of China's Induction Cooker Market in 2006
Product Structure of China's Water Heater in 2006
Product Structure of China's Air Purifier Market in 2006
Brand Structure of China's Induction Cooker Market in 2006
Brand Structure of China's Water Heater Market in 2006
Brand Structure of China's Air Purifier Market in 2006
...

Report's synopsisIn 2006, driven by domestic demand and exports, China's small home appliances market grew substantially.
In the domestic market, induction cooker and air purifier achieved hyper-conventional development. Water dispenser and new-type hot water kettle got into the market startup period. In the export market, Chinese enterprises still have notable cost advantages. The pivot of the production of most small home appliances is shifting to China.
Against the background of a prosperous industry, export restrictions like fierce market competition and antidumping are eroding manufacturers' profit margin. China's small home appliances industry comes to a turning point from scale expansion to efficiency improvement.
In the face of competition and changes and challenges in the market, Our releases the 2006-2007 Annual Report on Investment Opportunities in China's Small Home Appliances Industry. It helps vendors, investors, and the industry chain grasp more accurately the pulse of China's small home appliance market, to comb the development course of segment application value:
Backed by full and accurate market description data, the report depicts the development and changes in 2006 from the angle of production capacity, output, domestic sales, and exports, to discern the industry's development trend.
It draws the outline of the industry's value chain, examines competition situation in various links in the industry chain, and presents analysis of industry lifecycle with a large number of indexes.
After examining major brands' competition performance in 2006, it reviews the makings of leading players in the dimension of market share and competition strategy.
It presents quantitative forecast of the market, and conducts modeling regression and expert verification for the domestic sales and export markets, and derives valuable trend analysis and quantitative results.
It identifies fields with the greatest investment value in the industry, and puts forward reasonable entry strategy.

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