Research Report On Investment Opportunities of Mobile-internet Application Industry

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　　Content:

　　1. Abstract 1

　　1.1. Backgroud 1

　　1.2. Research framework 1

　　1.3. 3-info’s view 2

　　1.3.1. Main findings 2

　　1.3.2. Investment recommendations 3

　　2. Development trend and main applications of mobile-internet 7

　　2.1. Overseas development of mobile-internet 7

　　2.1.1. Status quo of South Korean mobile-internet development 7

　　2.1.2. Status quo of Japanese mobile-internet development 11

　　2.2. Development trend of Internet and Mobile telecommunications 17

　　2.2.1. Development status quo and trend of Internet 17

　　2.2.2. Development status quo and trend of mobile-internet 21

　　2.3. Three stages of mobile-internet development 24

　　2.4. Main applications of mobile-internet 25

　　2.4.1. Main applications of mobile-internent in the future 25

　　2.4.2. Prospects analysis of main applications in mobile-internet 26

　　2.5. Analysis methods of investment opportunity 27

　　2.5.1. Analysis framework 27

　　2.5.2. Research analysis methods 28

　　3. Mobile-internet portal-type investment opportunity analysis 33

　　3.1. Mobile-internet portal development trend 33

　　3.1.1. Mobile-internet portal development status quo 33

　　3.1.2. Mobile-internet portal development trend 34

　　3.2. Business model analysis 39

　　3.2.1. Business model 39

　　3.2.2. Main participants analysis 40

　　3.3. Industry development space and investment potential analysis 44

　　3.4. Investment proposals 45

　　4. Mobile music investment opportunity analysis 46

　　4.1. Mobile music development trend 46

　　4.1.1. Development status quo of overseas mobile music 46

　　4.1.2. Mobile music development trend 47

　　4.2. Business model analysis 50

　　4.2.1. Business model 50

　　4.2.2. Main participants analysis 51

　　4.2.3. Operation key points 52

　　4.3. Industry development space and investment potential analysis 53

　　4.4. Investment proposals 53

　　5. Mobile gaming investment opportunity analysis 55

　　5.1. Mobile gaming development trend 55

　　5.1.1. Classification and status quo of mobile gaming 55

　　5.1.2. Development status quo and trend of Online game 55

　　5.1.3. Usage feature of mobile gaming targeted users 56

　　5.2. Business model analysis 58

　　5.2.1. Business model 58

　　5.2.2. Main participants 60

　　5.2.3. Operation key points 63

　　5.3. Industry development space and investment potential analysis 64

　　5.4. Investment proposals 66

　　6. Mobile animation investment opportunity analysis 67

　　6.1. Mobile animation development trend 67

　　6.1.1. Development status quo of overseas mobile animation 67

　　6.1.2. Mobile animation development status quo in China 68

　　6.1.3. Policy support: benefical 70

　　6.2. Business model analysis 71

　　6.2.1. Business model 71

　　6.2.2. Main participants 72

　　6.2.3. Operation key points 73

　　6.3. Industry development space and investment potential analysis 74

　　6.4. Investment proposals 75

　　7. Mobile e-books investment opportunity analysis 76

　　7.1. Mobile e-books development trend 76

　　7.1.1. Main types and format of mobile e-books 76

　　7.1.2. Main features of mobile e-books 79

　　7.1.3. Development status quo of e-books market 79

　　7.1.4. Development status quo of overseas mobile e-books 82

　　7.1.5. Problems in Chinese e-books market 84

　　7.2. Business model analysis 85

　　7.2.1. Industry chain constitution 85

　　7.2.2. Profit model 86

　　7.2.3. Main participants analysis 87

　　7.3. Industry development space and investment potential analysis 89

　　7.3.1. Market development status 89

　　7.3.2. Mobile e-books industry development space and investment potential 90

　　7.4. Investment proposals 91

　　8. Mobile streaming media investment opportunity analysis 92

　　8.1. Development trend of mobile streaming media 92

　　8.1.1. Main applications of mobile streaming media 92

　　8.1.2. Technical features of mobile streaming media 93

　　8.1.3. Development status of overseas mobile streaming media 93

　　8.1.4. Development trend of mobile streaming media 95

　　8.2. Business model analysis 96

　　8.2.1. Business model 96

　　8.2.2. Main participants analysis 98

　　8.3. Industry development space and investment potential analysis 100

　　8.4. Investment proposals 100

　　9. Mobile e-commerce investment opportunity analysis 102

　　9.1. Development trend of mobile e-commerce 102

　　9.1.1. Main applications of mobile e-commerce 102

　　9.1.2. Features of mobile e-commerce103

　　9.1.3. Development status quo of Internet e-commerce 103

　　9.1.4. Development status of overseas mobile e-commerce 106

　　9.1.5. Development trend of mobile e-commerce 107

　　9.2. Business model analysis 108

　　9.2.1. Business model 108

　　9.2.2. Main participants analysis 110

　　9.3. Industry development space and investment potential analysis 111

　　9.4. Investment proposals 113

　　10. Location services investment opportunity analysis 114

　　10.1. Development trend of location services 114

　　10.1.1. Applications classification of location services 114

　　10.1.2. Location services targeted users analysis 114

　　10.1.3. Development status quo of overseas location services 116

　　10.1.4. Development trend of location services 117

　　10.2. Business model analysis 118

　　10.2.1. Industry chain constitution 118

　　10.2.2. Profit model和Business model 119

　　10.2.3. Main participants analysis 120

　　10.3. Industry development space and investment potential analysis 122

　　10.3.1. Investment status quo of location services 122

　　10.3.2. Industry development space and investment potential analysis 123

　　10.4. Investment proposals 124

　　11. Community investment opportunity analysis 125

　　11.1. Development trend of wireless community 125

　　11.1.1. Classification of community applicaitons 125

　　11.1.2. Development analysis of Internent community 126

　　11.1.3. Development trend of wireless community 128

　　11.2. Business model analysis 130

　　11.2.1. Business model 130

　　11.2.2. Main participants analysis 132

　　11.3. Industry development space and investment potential analysis 134

　　11.3.1. Investment status quo 134

　　11.3.2. Industry development space and investment potential 135

　　11.4. Investment proposals 135

　　12. Communications investment opportunity analysis 137

　　12.1. Applications development trend 137

　　12.1.1. Main applications in communicaitons 137

　　12.1.2. User acceptance degree of e-mail and instant messenger 137

　　12.1.3. Development trend of communications applications 139

　　12.2. Business model analysis 141

　　12.2.1. Business model 141

　　12.2.2. Main participants analysis 143

　　12.3. Industry development space and investment potential analysis 144

　　12.4. Investment proposals 145

　　13. Wireless advertisment investment opportunity analysis 146

　　13.1. Wireless advertisment development trend 146

　　13.1.1. Wirelss advertisment categories 146

　　13.1.2. Features of wireless advertismnt 147

　　13.1.3. Development status quo of overseas wirelss advertisment 147

　　13.1.4. Development trend of wireless advertisment 148

　　13.2. Business model analysis 149

　　13.2.1. Industry chain constitution 149

　　13.2.2. Business model及Profit model 150

　　13.2.3. Main participants analysis 153

　　13.2.4. Wireless advertisment model comparison 161

　　13.3. Industry development space and investment potential analysis 162

　　13.4. Investment proposals 163

　　14. Mobile security investment opportunity analysis 165

　　14.1. Mobile security development trend 165

　　14.1.1. Information filtering 166

　　14.1.2. Personal informaiton protection 166

　　14.1.3. Mobile antivirus 167

　　14.2. Mobile security main participants analysis 170

　　14.2.1. Industry chain analysis 170

　　14.2.2. Main participants analysis 172

　　14.3. Mobile security investment status quo 175

　　14.4. Investment proposals in the field of mobile security 176

　　• Services in 3-info 177

一、 Services in 3-info 177

二、 Brief introducation of 3-info 181

　　

　　Tables and figures （103）

　　Table Mobile-internet applications investment prospects in the next few years 3

　　Table 2 1　Mobile-internet business types and content list of KTF 9

　　Table 2 2　Service types and content list of FOMA 12

　　Table 2 3　3G Service types and content list of KDDI 13

　　Figure2 1：Japanese mobile-internet market revenue constitution in 2007 13

　　Figure2 2 Growth status of Chinese Internet users 17

　　Figure2 3 Growth status of Chinese Internet users penetration rate 18

　　Table 2 4　Utilization and user scale of network applications 19

　　Figure2 4：The next development stage of Internet is mobile-internet 20

　　Figure2 5　2008-2010 Chinese mobile phone users forecast 21

　　Figure2 6：Three development stages of mobile telecommunications 22

　　Figure2 7：Three development stages of mobile-internet 24

　　Table 2 5　Investment prospacts analysis of mobile-internent applications in the next few years 26

　　Figure2 8：Investment opportunity analysis framework 27

　　Figure2 9：The source and collection methods of data and information 28

　　Figure2 10：Analysis methods of data and information 29

　　Figure2 11：Prospacts method of the user scale 30

　　Figure2 12：Prospacts method of revenue 31

　　Figure3 1：Top ten enterprises web site traffic proportion 34

　　Figure3 2：Shaft structure of mobile-internet portal 34

　　Figure3 3：Users browsing habits in mobile-internet portal 36

　　Figure3 4：Market share distribution of mobile-internet portal: the strong survive 37

　　Figure3 5：Market share distribution of mobile-internet search engine portal 37

　　Figure3 6：Business model of mobile-internet portal 39

　　Table 3 1　Operation status and case analysis of mobile-internet main integrated portal 40

　　Table 3 2　Operation status and case analysis of mobile internet main search engine portal 42

　　Figure3 7　User scale prospact of mobile-internet in 2008-2010 44

　　Table 4 1　Utilization of online music in China 47

　　Figure4 1 Mobile music industry eco-map 50

　　Table 4 2　Main enterprise operation status and case analysis of mobile music 51

　　Figure4 2　Market scale prospact of mobile music in 2009-2011 53

　　Table 5 1　Utilization and changing status of online games 55

　　Figure5 1　Times spend on role-playing every week 56

　　Table 5 2　Average time spend on role-playing every week 56

　　Figure5 2　Mobile games users experience impact factors 57

　　Table 5 3　Main enterprise operation status and case anlysis of mobile games 60

　　Figure5 3　Market scale prospact of mobile games in 2008-2010 64

　　Figure5 4　Market scale prospcat of mobile online games in 2008-2010 65

　　Table 6 1　Chinese population age distribution structure 69

　　Figure6 1　Mobile animation industry chain constitution 71

　　Table 6 2　Main participants operation status and investment analysis of mobile animation 72

　　Figure6 2　Market scale prospact of mobile animation in 2009-2011 74

　　Table 7 1　Main e-books sales in 2007 80

　　Table 7 2　E-books reading terminal classify by types 81

　　Figure7 1：Industry chain constitution of mobile e-books 85

　　Table 7 3　Operation status and analysis of mobile e-books 87

　　Figure7 2：Development status and trend of Chinese e-books markets 89

　　Figure7 3：Development status and trend of Mobile e-books mall of China Mobile 90

　　Figure7 4　Mobile e-books market scale prospact in 2009-2011 90

　　Figure8 1：Mobile video services market segmentation 92

　　Table 8 1　Main participant’s operation status and investment analysis of mobile animation 93

　　Figure8 2：Market development process of global mobile streaming media 95

　　Figure8 3：Development trend of mobile streaming media 95

　　Figure8 4：Mobile operators guided mobile TV industry chain 97

　　Figure8 5：Traditional broadcast television netwokr provider and ISP guided TV industry chains 97

　　Table 8 2　Operation status and case analysis of mobile streaming media provider 98

　　Figure8 6　Market scale prospact of mobile TV in 2009-2011 100

　　Table 9 1 Utilization of Internet applications 104

　　Table 9 2　Utilization and changing status of Internet e-shopping 105

　　Table 9 3　Changes in the usage of on-line payment 106

　　Figure9 1：Location of e-commerce in the future mobile-internet applications 107

　　Figure 9 1　Mobile e-commerce industry eco-map 108

　　Table 9 4　Operation status and case analysis of mobile e-commerce 110

　　Figure 9 2　User scale prospact on mobile e-commerce in 2008-2010 111

　　Figure 9 3　Transaction volume prospact of mobile e-commerce in 2009-2011 112

　　Figure 9 4　Incomes prospact of mobile e-commerce in 2009-2011 112

　　Table 10 1 Main application field of LBS 114

　　Table 10 2　Chinese population age distribution structure 115

　　Figure10 1：Location services market scale stages analysis 117

　　Figure10 2：Mobile location industry chain constitution diagram 118

　　Table 10 3　Operation status and case analysis of location services provider 120

　　Table 10 4　Investment status quo of location services 123

　　Figure10 3　Market scale prospact of location services in 2009-2011 124

　　Table 2-1Forms and features of community applications 125

　　Table 11 1　Utilization status of virtue community corresponding network applications 126

　　Figure11 1：Market scale of Chinese Blog market 127

　　Figure11 2：Registration scale of active Internet Bloger in each year 127

　　Figure11 3：Mobile Blog can combine many communicaiton business applications 129

　　Figure11 4：Industry chain constitution of wireless community 131

　　Table 11 2　Operation status and case analysis of virtue community provider 132

　　Figure11 5　Market scale prospact of wireless community in 2009-2011 135

　　Table 12 1　Utilization and user scace of network applications 137

　　Table 12 2　Utilization and changing status of e-mail 138

　　Table 12 3　Utilization and changing status of instant message 139

　　Figure12 1：Mobile instant message industry chain constitution 142

　　Table 12 4　Operation status and case analysis of communicaiton enterprise 143

　　Figure12 2　Market scale prospact of mobile instant message and mobile phone e-mail 2009-2011 144

　　Table 13 1　Types of wireless advertisement 146

　　Figure13 1：Development trend of wireless advertisment operation model 148

　　Figure13 2：Wireless advertisment industry chain 149

　　Table 13 2　Wireless advertisment industry chain labor division 150

　　Table 13 3　Profile of China Mobile wireless advertisment 154

　　Table 13 4　Profile of China Unicom wireless advertisment 156

　　Table 13 5　Advertising agencies of China Unicom mobile phone 156s

　　Table 13 6　Profile of 3G portal wireless advertisment 157

　　Table 13 7　Operation status and investment status analysis of wireless advertising agencies 158

　　Table 13 8　Wireless advertising agencies horizontal comparison 161

　　Figure13 3：Market scale of wireless advertisment 163

　　Table 14 1　Classification of mobile security 165

　　Figure14 1　The user number of smartphone in Chinese market in 2006-2010 167

　　Figure14 2　Growth trend of mobile virus 169

　　Figure14 3　Industry chain of mobile security 170

　　Table 14 2　Main participant operation status and investment analysis of mobile security 172

　　

Report's synopsis
　　
　　Research Abstract：
　　With the rapid development of mobile telecommunication technology and futher development of Internet, the integration of mobile telecommunication and Internet has become the trend of the times. With the restructuring of the telecommunication operators and the forthcoming issuance of 3G licenses, mobile-internet will developed rapidly and users will enjoy “ubiquitous” information service through a wide range of mobile-internet applications, which also brings opportunities to mobile value-added businesses. Referring to the development experience of foreign operators, overseas mobile-internet has been rapidly developed. In 2007, the Japanese wireless value-added service market has exceeded 100 billions U.S. dollars, corresponding to only 8.73 million mobile users. At the same time, by the end of 2007, china’s mobile users has reached 600 millions, Internet users reached 253 millions, and the mobile-internet market has a great potential development space. The wireless content services (primarily entertainment-based) and e-commerce is the main event. And the main event of the wireless content services contain music, game, e-books, and advertisment etc., and mobile e-commerce plays the most import part of the wireless value-added services and accounted for 63% of the market share.
　　Mobile-internet, as a new emerging industry, means that the potential huge investment opportunities. Among them, the mobile e-commerce, mobile music, mobile games, mobile e-books, mobile animation will be the biggest potential growth applications over the next few years.
　　At present, some venture capitalists have started up. In the past two years, IDG, LianChuangCeYuan Venture Capital Firms etc. have entered the mobile-application industry. In China, investment in this field has finished over 50 cases. However, seen from the investment aspect and the combination of market and domestic policy, as well as the market regulations, mobile gaming, location services and e-commerce will be the highest value of investment applications in the future, followed by wireless community, mobile e-books, mobile security products and wireless advertising.
　　
　　Research Framework：
　　Our research philosophy is: “consulting-oriented research”—mode of consulting project based “systematic thinking” and “localizaiton operation”. We have an in-depth study and discussion, perfectly combine the research results with the actual operation, and achieve “a high degree” and “meaningful” result.
　　Research on several key aspects:
　　The development trend of the overseas mobile-internet
　　The market demand analysis of domestic market
　　The characteristics of mobile-internet applications
　　Based on these basic researches, clear:
　　The development trend of the mobile-internet and major applications
　　Investment opportunities analysis of main applications
　　Figure：Mobile-internet application industry investment opportunities research framework
　　
　　Source：3-info
　　3-info based on in-depth comprehension konwledge in the field of TMT, comprehensively and accurately grasped the development trend and main applications of the mobile-internet, and deeply analized the investment opportunities of the main applications of the mobile-internet, we provide you a strong basis for your own estimation.
　　In you are interested, you can visit our Web site at www.3-info.com.cn or contact us directly to find more informaiton on other reports.

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