In-Depth Analysis: Smartphones in China: Market Outlook and Consumer Behavior & Expectations

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Executive Summary
Definition
Market Overview
*Handset Market Overview
Mobile Subscriber＊s Growth
Mobile Communication Value Chain in China
Mobile Data Service/MVAS Development Overview
Mobile Handset Shipments
*Smartphone Market Overview
Smartphone Market Segment by OS
Market Forecast
*Market Drivers
*Market Barriers
*Opportunities Analysis
Smartphone Market by Application Platform
Smart Applications and Services
*User Survey Analysis
User Behavior Analysis
User Expectations
Profiles
*Nokia
*Motorola
*Lenovo
*Dopod
*Techfaithwireless
Conclusions
Methodology
Related In-Stat Reports
Offices

List of Tables
Table 1. China Total Handset and Smartphone Shipment Forecast (Units in Millions)
Table 2. China Smartphone Shipment Historical Results from 2002每2005 (Units in Millions)
Table 3. China Unit Sales of Smartphones by OS from 2003每2005 (Units in Thousands)
Table 4. China Smartphone Shipment Forecast by OS (Units in Thousands)
Table 5. Three Types of Services Provided by CMCC
Table 6. Three Types of Services Provided by CUC
Table 7. Top 10 Favorite Mobile Features to Have

List of Figures
Figure 1. China Mobile Communication Value Chain
Figure 2. TOM Online MVAS Revenue Share for 2Q06 by Service
Figure 3. China Manufactured Handset Shipments and Growth Rate from 1998每2006(Units in Millions)
Figure 4. OS Awareness of Smartphone Users
Figure 5. Mobile Services Used in Addition to Voice Calls
Figure 6. Monthly Spending on Mobile Services
Figure 7. CMCC Service Used by Respondents
Figure 8. CUC Service Used by Respondents
Figure 9. Smartphone Penetration by Carriers
Figure 10. Brand Share of Smartphones Used by Respondents
Figure 11. Respondent Willingness to Pay for Mobile TV
Figure 12. Non-user Willingness to Buy a Smartphone, by Monthly Income
Figure 13. What Features Do You Expect From a Handset Regardless of its Price?
Figure 14. Expected Price for Next Handset, Among All Potential Replacement Users
Report's synopsisAbstract
Although the Smartphone market in China now seems ambiguous, it is projected to prevail in the next five years. Chinese enterprise users are not yet ready to adopt this technology. More importantly, the awareness and acceptance of the variety of MVAS among Chinese Smartphone users has yet to be improved. However, over 30% of the 400 million users have been reached for handset users in China. In big cities, like Beijing and Shanghai, a 60% penetration rate has also been achieved. With the advent of 3G, Smartphones will see a stronger market. It will become all about the business oriented client equipment. Compared to western use, the Smartphone in China will be more apt to be used for entertainment.
Symbian, Linux and Microsoft＊s Windows Mobile are the most accepted Smartphone operating systems in China. Symbian will still dominate the market but will face a strong challenge from Linux and Microsoft. Linux will improve its influence and eventually gain 34% of the market in 2010.
Microsoft will continue to gain market share at Symbian＊s expense. The homegrown OS will have a long way to go. The market share map will see some shifts in the next five years.
This report assesses the current situation of the Smartphone market and future trends over the next five years. It also presents a Smartphone OS analysis by comparing user behavior and the Smartphone value chain, which will give clear indicators to handset vendors, application developers, and chipset vendor

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