2006-2007 Annual Report on Investment Opportunities in China's Mobile TV Industry

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Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Mobile TV Industry in 2006
(I) Present Situation and Characteristics
(II) Major Countries and Regions
II. Overview of China's Mobile TV Industry in 2006
(I) Technology Solutions and Terminals for Implementing Mobile TV
1. Independent Cellular Mobile Communications Networks and Streaming Media (FM) Mobile TV
2. Digital Multimedia Broadcasting and DMB Mobile TV
3. Digital Video Broadcasting (handheld) and DVB-H Mobile TV
4. Integrated Service Digital Broadcasting (ground) and ISDB-T Mobile TV
5. Media FLO and Media FLO Mobile TV
6. CMMB Technology and CCMB Mobile TV
7. Comparison of Several Technology Solutions and Terminals
(II) Present Situation and Characteristics
(III) Streaming Media Mobile TV
1. Number & Growth of Streaming Media Mobile TV Subscribers
2. Number & Growth of Streaming Media Mobile TV
3. Competition Situation in the Streaming Media Mobile TV Market
(IV) DAB/DMB Mobile TV
(V) DVB-H Mobile TV
(VI) Comparison of Key Mobile TV Technologies in the China Market
III. Analysis of the Industry Chain of China's Mobile TV Industry in 2006
(I) Analysis of the Composition of Industry Chain
(II) Providers of Upstream Core Technologies
1. Mobile TV Standard R&D Institutions
2. Streaming Media Software R&D Vendors
(III) Terminal Vendors
1. Nokia
2. Samsung
3. Lenovo
(IV) Mobile TV Operators
1. Mobile Operators
2. Radio and TV Operators
3. Content Production and Integrators
(V) Regulatory Departments
1. State Administration of Radio, Film and Television
2. Ministry of Information Industry
3. State Development and Reform Commission (SDRC)
4. Ministry of Culture
5. General Administration of Press and Publication
(VI) Consumers
IV. Competition Situation in China's Mobile TV Industry in 2006
(I) Overall Competition Situation
(II) Analysis of Leading Vendors' Competition Strategies
V. Development Trend of China's Mobile TV Industry, 2007-2011
(I) Development Trend of the Industry
1. Trend of Product Technology
2. Trend of Competition
3. Evolution of the Industry
(II) Forecast of the Development of the Industry
1. Forecast of Industry Size
2. Forecast of Industry Structure
VI. Analysis of the Growth of China's Mobile TV Industry, 2007-2011
(I) Factors Affecting the Growth of the Industry
(II) Analysis of the Growth of the Industry
VII. Recommendations from Our.
(I) For Regulators
(II) For Terminal Vendors
(III) For Telecom Operators
(IV) For Radio & TV Operators

List of Tables
Comparison of Several Technology Solutions for Mobile TV
Development Course of China's Ground Mobile DTV
Size & Growth of Streaming Media Mobile Subscribers in China in 2006
Development Course of China Mobile' Streaming Media Mobile TV Service
Development Course of China Unicom's Streaming Media Mobile TV Service

Size & Growth of Sales Volume of Streaming Media Mobile Phones in China in 2006

Comparison of Consumers' Habit of Using Mobile Phone & TV
Comparison of Various Kinds of Mobile TV or Related Charging Models in 2006
...

List of Figures
Diagram of Implementation of DMB-S
Diagram of Eco-System of the Mobile TV Industry
Survey on Consumers' Willingness to Use Mobile TV
Transmission Process of Broadcast Mobile TV
Operation Model of Mobile TV on Demand
Forecast of the Number of Mobile TV Subscribers in China, 2007-2011
Forecast of the Size of China's Mobile TV Service Market, 2007-2011
Forecast of the Size of China's Mobile TV Terminal Industry, 2007-2011
Forecast of the Structure of Sales Volume of Mobile TV in China, 2007-2011

Report's synopsisThe introduction of suggested industry standards, the massive launch of streaming media services by operators, the spread of multimedia terminals, and especially the fast growth of the smart mobile phone market became bright spots in China's mobile TV industry in 2006. Debating between enterprises over mobile TV, new media services, and mobile phone media at forums and conferences add both uncertainty and charm to the development of China's mobile TV industry. As suggested industry standards for radio/TV systems, enterprises in various links of the industry chain for mobile TVs have pressed ahead with the layout of industry and market. Although the cooperation between radio/TV and telecom is not launched yet, with the approaching of 3G and the Olympic Games, commercialization becomes an inevitable trend.
By leveraging Our's solid expertise in the ICT market, industry resources and government platforms, on the basis of research in the mobile TV industry conducted in the past two years, the report sums up and analyzes the evolution of China's mobile TV in 2006. The aim is to provide important decision basis for operators, terminal vendors, and upstream and downstream enterprises in the industry chain to understand the industry and seize market opportunities:
With full and accurate data, the report depicts the present situation and characteristics of China's mobile TV industry, competition situation, and structure and characteristics of the industry chain in 2006, to help enterprises and investors identify the present situation and development trend of the industry.
It focuses on the competition situation in the industry, competitive edge of leading enterprises in the industry chain, providing scientific basis for clients to analyze opportunities and risks in the industry.
On the basis of factors affecting the industry's growth, it evaluates the growth potential of China's mobile TV industry.
Through mathematical models and expert analysis approach, the report forecasts the development trend of mobile TV in China, and puts forward strategies and recommendations for regulatory departments, terminal vendors, telecom operators and radio/TV operators.

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