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Table of Contents
Executive Summary
Methodology
Definitions
Market Overview
*Market Environment
Peer-to-Peer (P2P) and Digital Music Piracy
Digital Music Regulation
Transforming Music Value Chain
Native Label’s Online Choice
Emerging Digital Music Content
*Competitive Landscape
*Market Share
Digital Music Service Market Share
Portable Music Player Market Share
*Digital Music Consumer Behavior
Mass Ready for Network Original-Creation
Potential Users’ Pricing Preferences
Market Trends
*Digital Music Market Drivers
Growing Demand for Consumer Entertainment
Growing Use of Enabling Technologies
Growing Availability of Compelling Content & Services
*Digital Music Market Barriers
Imperfect E2E Consuming Experience
P2P and Piracy Are of Long Duration
International Firms’ Difficulty in Dealing with Low Prices
Market Forecast (2005–2008)
*Digital Music Service Forecast
*Digital Music Device Forecast
Profiles of Key Players
*Online Music Stores
Wanwa.com
Background
Business Introduction
Strength & Weakness
A8.com
Background
Business Introduction
Strength & Weakness
TTmusic.com
Background
Business Introduction
Strength & Weakness
TOM.com
Background
Strength & Weakness
*Portable Audio Device Vendors
Huaqi Inc.
Background
Digital Music Business
Strength & Weakness
BenQ Inc
Background
Digital Music Business
Strength & Weakness
List of Tables
Table 1. User Base of Broadband Internet Access, Mobile Phones, and Portable
Audio Players in China at the End of 1H05 (Units in Millions)
List of Figures
Figure 1. Legitimate Online Music Market Revenue Forecast: China, 2004–2008 (US$ in Millions)
Figure 2. Piracy Market Value in China by Format, 2004 (US$ in Millions)
Figure 3. Arguments About Digital Music Regulation in China from Interviewees7
Figure 4. Industry Structure: China’s Transforming Music Value Chain
Figure 5. Revenue Share Among China Music Industry Stakeholders
Figure 6. Analysis on Online Choices for Traditional/Major Labels
Figure 7. Emerging Content Players in China’s Digital Music Value Chain
Figure 8. Vertical Integration Trends of China’s Digital Music Value Chain
Figure 9. Online Music Service Market Share in China, by Revenue, 1H05
Figure 10. Flash-Based Portable Audio Player Market Share in China, by Shipment, 2004
Figure 11. HDD-Based Portable Audio Player Market Share in China, by Shipment, 2004
Figure 12. Affordable Price for Single Download: Results from In-Stat’s Consumer Survey
Figure 13. Users’ Top 3 Priority Payment Methods: Results from In-Stat’s Consumer Survey
Figure 14. Usage of Portable Audio Players vs. Music Handsets: Results from In-Stat’s Consumer Survey
Figure 15. China’s Legitimate Online Music Market Revenue Forecast, 2004–2008 (US$ in Millions)
Figure 16. Digital Music Device Shipment Forecast: China, 2004–2008 (Units in Millions)
Report's synopsisAbstract
This past year in 2005 saw strong take-off signals from China’s digital music value chain. The online original-creation music market is booming, while most of the 120 local Chinese publishers license their songs online without a flat royalty guarantee.
Piracy is still the key blocking issue to developing China’s digital music industry, but online piracy is being attacked both by the government and industry music labels. The end of 2007 will be the turning point for China’s legitimate digital music market. Unauthorized music companies are now in the process of, or have already made their services legitimate. Also, with the emergence of mega online music stores, legitimate online music will become a dominant service for users.
By 2008, China will be one of the most important digital music markets worldwide, with an estimated online service revenue of US2 million, the equivalent of an annual download of 1.8 billion songs. Installed portable music devices will exceed 150 million units at the end of 2008. Growth of the legitimate digital music market will be strong over the forecasted period, with a CAGR of 317% from 2005–2008, which is unsurprising in an emerging market.
This In-Stat report focuses on China’s new online value chain and emphasizes market drivers and barriers. Three year forecasting shows decision makers the best timing for investment.