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Table Index
Chapter 1 Outside environment of China mobile development
1.1 Law and policy environment
1.1.1 Regulation of industry price
1.1.2 Regulation of SP
1.2 Competition environment
1.2.1 Mobile price war
1.2.2 Competition with China Unicom and PHS
Chapter 2 Overview of Chinamobile’business development
2.1 Growth of China Mobil mobile user
2.1.1 Growth trend and structure of mobile user amount
2.1.2 Development trend of ‘gotone’ users
2.1.3 Development trend of ‘Shenzhouxing’ users
2.1.4 Development trend of ‘M-Zone’ users
2.1.5 Development trend of each province’s user amount of China mobile
2.2 Income growth of China mobile
2.2.1 Growth trend and structure of income of China mobile
2.2.2 Development trend of ‘gotone’ income
2.2.3 Development trend of ‘Shenzhouxing’ income
2.2.4 Development trend of ‘M-Zone’ income
2.2.5 Development trend of each province’s income of China mobile
2.3 Changes of ARPU and MOU
2.3.1 Changes of ARPU
2.3.2 Changes of MOU
2.4 Other income
2.4.1 Interconnection charges
2.4.2 Network cells lease
2.5 Forecast of development trend of China mobile’s business in 2005
Chapter 3 Mobile data service
3.1 User development of mobile data service
3.1.1 Development trend of new mobile service users of China mobile
3.1.2 Development trend of mobile data service users of each province branch of China mobile
3.1.3 Development trend of GPRS flux and user amount
3.1.4 Structure and proportion of new mobile service users
3.2 Income development of mobile data service
3.2.1 Income of data service of China mobile and its forecast
3.2.2 Income growth of mobile data service of each province branch
3.2.3 Growth trend of GPRS income
3.2.4 Structure and proportion of new mobile service income
3.3 SMS
3.3.1 Development trend of business quantity of SMS
3.3.2 Development trend of income of SMS
3.3.3 Development trend of user and income of point-point SMS
3.3.4 Development trend of user and income of ‘E-tone On-line’ message
3.4 MMS
3.4.1 Development trend of user amount of MMS
3.4.2 Development trend of business quantity of MMS
3.4.3 Development trend of income of MMS
3.5 WAP
3.5.1 Development trend of user amount of WAP
3.5.2 Development trend of income of WAP
3.6 Forecast of development of China mobile’s mobile data service in 2005
Chapter 4 Status of investment and construction of China mobile’s network
4.1 Investment of fixed assets
4.2 Growth of switching capacity of China mobile
4.3 Development of Base Station (BS) quantity of mobile phone
4.4 Actual installing rate of network capacity
4.5 Forecast of China mobile’s investment in 2005
Chapter 5 Analysis of China mobile’s growth
5.1 Business growth
5.1.1 Growth Speed of ‘M-Zone’ user amount is going up
5.1.2 Development of mobile value-added service
5.2 Development of operation management
5.2.1 Go public in stock exchange
5.2.2 Mobile phone customization
5.2.3 Regulation of SP
5.3 Forecast of China mobile’s business development in 2005
5.4 Strategies of 3G’s evolution of China mobile in the future
Attachments: Explanation of China mobile’s operational indexes mentioned in the report
Table Index
Table 2-1 Development trend of Chinamobile’user growth, 2003-2004
Table 2-2 User proportion of each brand ofChina mobile in 2004
Table 2-3 Development trend of ‘gotone’users, 2003-2004
Table 2-4 Development trend of ‘Snenzhouxing’users, 2003-2004
Table 2-5 Development trend of ‘M-Zone’users, 2003-2004
Table 2-6 Development trend of Chinamobile’users of 31 provinces in 2004
Table 2-7 Trend of Chinamobile’operational income growth, 2003-2004
Table 2-8 Income proportion of each brand ofChina mobile in 2004
Table 2-9 Development trend of ‘gotone’income, 2003-2004
Table 2-10 Development trend of ‘Snenzhouxing’income, 2003-2004
Table 2-11 Development trend of ‘M-Zone’income, 2003-2004
Table 2-12 Development trend of Chinamobile’income of 31 provinces in 2004
Table 2-13 Changes of ARPU of China mobile, 2003-2004
Table 2-14 Changes of MOU of China mobile, 2003-2004
Table 2-15 Income changes of interconnection charges of China mobile, 2003-2004
Table 2-16 Income changes of network cells lease service of China mobile, 2003-2004
Table 2-17 Forecast of user amount and income of China mobile in 2005
Table 3-1 Growth trend of new service users of China mobile, 2003-2004
Table 3-2 Growth trend of each province branch’s data service users of China mobile in 2004
Table 3-3 Growth trend of GPRS service flux of China mobile, 2003-2004
Table 3-3 Growth trend of GPRS service users of China mobile, 2003-2004
Table 3-4 User proportion of new services of China mobile in 2004
Table 3-5 Growth trend of data service income of China mobile, 2003-2004
Table 3-6 Growth trend of each province branch’s data service income of China mobile in 2004
Table 3-7 Growth trend of GPRS service income of China mobile, 2003-2004
Table 3-8 Income proportion of new services of China mobile in 2004
Table 3-9 Growth trend of business quantity of SMS of China mobile, 2003-2004
Table 3-10 Growth trend of business income of SMS of China mobile, 2003-2004
Table 3-11 Growth trend of users of point-point SMS of China mobile, 2003-2004
Table 3-12 Growth trend of business income of point-point SMS of China mobile, 2003-2004
Table 3-13 Growth trend of users of ‘E-tone On-line’ SMS of China mobile, 2003-2004
Table 3-15 Growth trend of users of MMS of China mobile, 2003-2004
Table 3-16 Growth trend of business quantity of MMS of China mobile, 2003-2004
Table 3-17 Growth trend of business income of MMS of China mobile, 2003-2004
Table 3-18 Growth trend of users of ‘Go Tone’WAP of China mobile, 2003-2004
Table 3-19 Growth trend of income of ‘Go Tone’WAP of China mobile, 2003-2004
Table 3-20 Forecast of data service of China mobile in 2005
Table 4-1 Trend of growth of China mobile’s fixed assets investment, 2003-2004
Table 4-2 Investment of each province’s fixed assets of China mobile in 2004
Table 4-3 Trend of growth of switching capacity of China mobile, 2003-2004
Table 4-4 Trend of growth of base station quantity of China mobile, 2003-2004
Table 4-5 Actual installing rate of network capacity of China mobile, 2003-2004
Table 4-6 Forecast of China mobile’s investment in 2005
Table 5-1 Milestones about capital operation of China mobile, 1997-2004
Table 5-1 Process of mobile phone customization of China mobile
Graph 2-1 Development trend of Chinamobile’user growth, 2003-2004
Graph 2-2 User proportion of each brand ofChina mobile in 2004
Graph 2-3 Development trend of ‘gotone’users, 2003-2004
Graph 2-4 Development trend of ‘Snenzhouxing’users, 2003-2004
Graph 2-5 Development trend of ‘M-Zone’users, 2003-2004
Graph 2-6 Trend of Chinamobile’operational income growth, 2003-2004
Graph 2-7 Income proportion of each brand ofChina mobile in 2004
Graph 2-8 Development trend of ‘gotone’income, 2003-2004
Graph 2-9 Development trend of ‘Snenzhouxing’income, 2003-2004
Graph 2-10 Development trend of ‘M-Zone’income, 2003-2004
Graph 2-11 Changes of ARPU of China mobile, 2003-2004
Graph 2-12 Changes of MOU of China mobile, 2003-2004
Graph 2-13 Income changes of interconnection charges of China mobile, 2003-2004
Graph 2-14 Income changes of network cells lease service of China mobile, 2003-2004
Graph 3-1 Growth trend of data service users of China mobile, 2003-2004
Graph 3-2 Growth trend of GPRS service flux of China mobile, 2003-2004
Graph 3-2 Growth trend of GPRS service users of China mobile, 2003-2004
Graph 3-3 User proportion of new services of China mobile in 2004
Graph 3-4 Growth trend of data service income of China mobile, 2003-2004
Graph 3-5 Growth trend of each province branch’s data service income of China mobile in 2004
Graph 3-6 Growth trend of GPRS service income of China mobile, 2003-2004
Graph 3-7 Income proportion of new services of China mobile in 2004
Graph 3-8 Growth trend of business quantity of SMS of China mobile, 2003-2004
Graph 3-9 Growth trend of business income of SMS of China mobile, 2003-2004
Graph 3-10 Growth trend of users of point-point SMS of China mobile, 2003-2004
Graph 3-11 Growth trend of business income of point-point SMS of China mobile, 2003-2004
Graph 3-12 Growth trend of users of ‘E-tone On-line’ SMS of China mobile, 2003-2004
Graph 3-13 Growth trend of income of ‘E-tone On-line’ SMS of China mobile, 2003-2004
Graph 3-13 Growth trend of income of ‘E-tone On-line’ SMS of China mobile, 2003-2005
Graph 3-14 Growth trend of users of MMS of China mobile, 2003-2004
Graph 3-14 Growth trend of business quantity of MMS of China mobile, 2003-2004
Graph 3-15 Growth trend of business income of MMS of China mobile, 2003-2004
Graph 3-16 Growth trend of users of ‘Go Tone’WAP of China mobile, 2003-2004
Graph 3-17 Growth trend of income of WAP of China mobile, 2003-2004
Graph 4-1 Trend of growth of China mobile’s fixed assets investment, 2003-2004
Graph 4-2 Trend of growth of switching capacity of China mobile, 2003-2004
Graph 4-3 Trend of growth of base station quantity of China mobile, 2003-2004
Graph 4-4 Actual installing rate of network capacity of China mobile, 2003-2004
Report's synopsisExecutive Summary
In the report, the following problems about China mobile will be discussed:
*The changes of operating environment around China mobile in 2004;
* Overall development trend and forecast of China mobile’s user and income in 2004;
* Development trend and forecast of mobile data service of China Unicom in 2004;
* Hot services and their development status of cineole: SMS, MMS and WAP
* Analysis and forecast of network capacity growth and investing emphasis of China mobile;
* Growth of operational abilities of China mobile in 2004
* Analysis and forecast of China mobile’s business development in 2005;
* Strategies of 3G’s evolution of cineole in the future.