US Consumer Attitudes Toward IPTV Applications

*Should I Love Who I Wanna Love Or Love Who My Friend Says To Love?*

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Executive Summary
Methodology
Introduction
Demographics
Survey Results
Conclusion
Appendix: Respondent Comments

List of Tables
Table 1. Remote Parental Control Interest by Age

List of Figures
Figure 1. Number of TV Sets in the Home
Figure 2. Primary Means of Receiving TV
Figure 3. Cable TV Provider
Figure 4. Satellite TV Provider
Figure 5. Who is Your Telco Provider?
Figure 6. Who is Your Mobile Provider?
Figure 7. Which Do You Subscribe to Or Own in Your Home?
Figure 8. How Do You Receive High-Speed Internet Access in Your Home?
Figure 9. Which Region Do You Live In?
Figure 10. Age of Respondents
Figure 11. Household Pre-Tax Income Level
Figure 12. Education Level
Figure 13. If Your Telephone Company (e.g., SBC, Verizon, Qwest, BellSouth, etc.) Offered TV Service, How Likely Would You be to Switch From Your Current TV Provider?
Figure 14. If Your Telephone Company Offered TV Service that Saved You 10% On a Bundle of Services Over What You Currently Pay For the Same Services and the Same TV Package, How Likely Would You Be to Switch from Your Current TV Provider?
Figure 15. Why Wouldn't You Switch?
Figure 16. Interest and Willingness to Pay for Time Shifted TV
Figure 17. Interest and Willingness to Pay for Follow Me TV
Figure 18. Interest and Willingness to Pay for Remote Programming
Figure 19. Interest and Willingness to Pay for Remote Parental Control
Figure 20. Interest and Willingness to Pay for Interactive Information
Figure 21. Interest and Willingness to Pay for Interactive Purchases
Figure 22. Interest and Willingness to Pay for TV-On-The-Go
Figure 23. Interest and Willingness to Pay for Caller ID on TV
Figure 24. Interest and Willingness to Pay for Call Logging
Figure 25. Interest and Willingness to Pay for Do Not Disturb
Figure 26. Interest and Willingness to Pay for Voice Mail
Figure 27. Interest and Willingness to Pay for Voice Telephony (Via Phone)
Figure 28. Interest and Willingness to Pay for Watch TV with Online Friends
Figure 29. Interest and Willingness to Pay for Video Telephony/Chat
Figure 30. Interest and Willingness to Pay for Video Surveillance
Figure 31. Interest and Willingness to Pay for Gaming
Figure 32. Interest and Willingness to Pay for Video Uploading
Figure 33. Interest and Willingness to Pay for Friend/Family Finder
Figure 34. Applications with No Interest from Respondents
Figure 35. Responses with Interest in Buying, But Not Willing to Pay
Figure 36. Responses for Those Interested in Buying and Willing to Pay Some Amount
Figure 37. From Which Type of Company Would You Prefer to Receive the Types of Features/Services for Which You Indicated You'd be Willing to Pay Extra?
Report's synopsisAbstract
The entry of telcos into the pay-TV provider market has generated a lot of press over the last few years. Large telecom operators like France Telecom and PCCW now offer TV services. Equipment suppliers are making moves based on their expectations for this developing market such as Cisco buying Scientific Atlanta.
As the telcos begin offering broadcast TV packages, cable and satellite providers have layered on additional services like Video-On-Demand, HDTV, and Digital Video Recording. Telcos will need to offer these as well in order to be competitive. Additionally, telcos want to take advantage of their two-way networks to add more services and applications that will differentiate themselves from their cable and satellite competitors.
In December 2005, we surveyed our Technology Adoption Panel, a dynamic, online panel of more than 15,000 US technology users and decision-makers interested in contributing their opinions and insights about technology usage and technology issues in the workplace and at home. We gauged consumer interest in emerging interactive applications that telcos are looking to provide including:
Time Shifted TV
Follow Me TV
Remote Programming
Remote Parental Control
Interactive Information
Interactive Purchases
TV on the Go
Caller ID on TV
Call Logging
Do Not Disturb
Voice Mail
Voice Telephony via TV
Watch TV with Online Friends
Video Telephony/Video Chat

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