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Your position:Home->Internet Industry reports for sale-> Online Gaming in China: More than Fun and Games Table of Contents Executive Summary Methodology Definitions Introduction or Overview Regulation & Policy *Official Administrative Structure *Official Administrative Evolution Technology & Infrastructure *Hardware Network *Software Piracy *Payment System User Demand *User Demography *User Behavior Value Chain Analysis *Value Chain Structure *Industry Core Elements Device Producing Software Development Marketing & Operating Channel Distributing Internet Bar *Peripheral Industries EC ICP Media Service Culture Publication Peripheral Product VIT Industry Telecom Industry and IT Industry Business Models *Terminal Devices Consoles PCs Handset TV *Software Product MMOG Casual Game Mobile Game E-Sporting *Revenue vs. Expense Revenue Streams Flat-Fees Packaged Sets Subscriptions Hourly Utilization Virtual Equipment Upgrades ISP Revenue Share Sale of Licensed or Branded Products Advertising Sponsorship Expense Allocation Software License Fee Marketing Expenses Revenue vs. Expense = Profit Average Concurrent Users Player Consumption Duration Market Trends *Market Drivers New Consumers Netizen is Still Increasing at a Considerable Speed Gaming is One of the Most Widely Used Online Services Paid-for-Play Has Gradually Become Widely Accepted New Access Handset VAS Focus is Passing Through 2G to 3G. Console Vendors Have Released Product for Competition TV is Supposed to Provide a Better Experience for New Entertainment New Value The Industry Value Link of Peripheral Products is Forming VIT Creates Wealth Beyond the Real Online Game Industry Demand on Interactive Wireless Broadband Entertainment *Market Barriers Regulatory Limitations Cultural Resistance International Expansion Device Producers Power Bandwidth Software Developers Professional Engineer Diversification Game Publishers Localization Piracy Channel Distributor E-Commerce VAS Internet Bar License Standardization Industry Opportunities *All Kinds of Services for New Consumers *All Kinds of Business Surrounding the New Online Gaming Access *The Designing, Producing, Marketing, Distributing, and Selling of Peripheral Products Market Forecast *Subscribers China Online Game Subscriber Forecast (2004–2010) China Online Paid Game Subscriber Forecast (2004–2010) *Revenue China Online Game Market Size Forecast (2004–2010) China Online Game Peripheral Market Size Forecast (2004–2010) *Segment China Online Game Market Size Segment (2004–2010) China Online Game Market Publisher Segment (2004–2010) Profiles *Developer and Operator ShanDa NetEase The9 *Device Producer: LangChao *Software Developer: KingSoft *Channel Distributor: Federal List of Tables Table 1. Top Ten China Online Games in 2005 (Based on ACUs, PCDs, PCUs, Subscriber and Revenue Rankings) Table 2. Official Departments and Associations Related to China Online Gaming Industry Table 3. Policy, Publication, Filing, Conference, Association and Certificate of Core Official Departments in Charge of China Online Gaming Industry Table 4. Non-Standard Business Licenses and Permits Required to Be an Online Game Publisher in China Table 5. 11 Games Used for Large-Scale Trials of the Fatigue System Table 6. The Four Classes of Rating System for the China Online Gaming Industry Table 7. Licenses Required to Legally Run an Internet Bar in China Table 8. ShanDa Revenue 2003–2005 (US$ in Millions) Table 9. NetEase Revenue 2003–2005 (US$ in Millions) Table 10. The9 Revenue 2003–2005 (US$ in Millions) List of Figures Figure 1. China Online Game Subscribers (in Millions) 2004–2010 Figure 2. China Online Paid Game Subscribers (in Millions) 2004–2010 Figure 3. Official China Administrative System for the Online Gaming Industry Figure 4. Value Chain Structure of China Online Gaming Figure 5. China Online Game Subscriber Forecast 2004–2010 (in Millions) Figure 6. China Online Paid Game Subscriber Forecast 2004–2010 (in Millions) Figure 7. China Online Game Market Size Forecast 2004–2010 (US$ in Billions) Figure 8. China Online Game Peripheral Market Size 2004–2010 (US$ in Billions) Figure 9. China Online Game Market Size Segment 2004–2010 Figure 10. China Online Game Market Publisher Segment 2004–2010 Report's synopsisAbstract Online gaming in China is a big deal. Chinese gamers are motivated by the opportunity to interact and communicate with a variety of other people, particularly those of the opposite sex. There are countless stories of relationships, and even marriages, initiated and fostered in the confines of a virtual game world. Many online gamers in China are also motivated by financial gains that may be derived from their hobby. E-Sporting has gradually become popular among gamers, and official professional players even receive salaries from both official supporting and business sponsors. That being said, in 2005, there were more than 300 online gaming companies in China chasing after 25.5 million gamers and US$ 0.697 billion in revenue. Less than 15% of these online gaming companies are profitable. Key first-tier players such as ShanDa, NetEase, The9, and KingSoft, account for a combined 80% of the market. This report is an in-depth analysis of this dynamic market opportunity and includes discussions on user demand, business models, regulatory issues, specific opportunities, market forecasts, and player profiles. Presented are forecasts for subscribers and revenue as well as for lucrative peripheral markets.  Contact Us-------------------------------------ddpcn.com * Required information Full Name: * Your Email: * Message:* Preview:2006 China Internet Ind      Next:RFID In China—From Hum Luggable Media: Sneakernet Can Provide a Stepping Stone to Download, Synch, & Go US Consumer Attitudes Toward IPTV Applications In-Depth Analysis: IP PBX Market in China: Driving Into the Fast Lane IPTV in China Gets an Olympic Start RFID In China—From Human ID to Product ID 2006 China Internet Industry Survey Report VOICE OVER IP SERVICE IN EUROPE